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seo ranking factors 2021

Google’s algorithm is becoming more sophisticated and dozens of algorithm updates are rolled out every year. With these updates, Google wants to achieve a single goal of creating a better experience for its users. For 2020 there are various SEO trends you can implement to increase the online visibility of your website.

Why SEO is becoming increasingly important in 2020?

The cost of online advertising is becoming more and more expensive. Nowadays, for example, you pay an average of $ 19.44 for a click on the keyword “SEO webshop” and $ 11.00 for “accounting software”.

By betting on SEO you are not dependent on advertisement cost but instead on free organic traffic. SEO contributes to lower costs per conversion and also ensures more valuable conversions. Ultimately, SEO is a must for every marketing strategy and is an important addition to all PPC (Pay-Per-Click) channels.

The SEO trends for 2020

All SEO trends come down to Google’s goal to generate a better experience for its users.

Google wants everyone who searches to show the best and most relevant websites.

It is therefore important that you have a good (and fast) website with valuable content on it.

The SEO trends for 2020 are:

Content must be qualitative

The authority of the author becomes more important

The structure of your website must be logical

Website speed is a ranking factor

Qualitative links are becoming more important

SEO Trend 1: Qualitative content

Google wants to answer its visitors’ search query in the best possible way.

That is why Google continuously optimizes the algorithm to better understand websites and content.

It is therefore of great importance that you fully focus on quality content. Use your content to show that you are the expert in your field.

Answer the questions of your visitors and take a good look at the data from Google Analytics, Google Search Console and Keyword Planners to discover which searches queries you are not yet answering.

Provide your content with call-to-actions, images, videos, illustrations, infographics, and other relevant visuals to effectively convert leads into customers.

SEO Trend 2: Author authority

Google not only looks at your content but also at the person who wrote the content: Authority metric.

The Google algorithm looks at the areas in which you are an authority and uses it to rank the content on your website. Make sure you become active as a guest blogger on other websites, podcasts, or local community. With this simple strategy, you can start building authority.

SEO Trend 3: Logical site structure

It is important for your visitors and Google that your website is logically arranged.

By using a clear website structure with SEO-friendly URLs, your visitors can easily navigate through your website.

It is important to think carefully about the structure of your website and therefore also about the internal link structure.

Divide your pages and content into clusters and connect your URL structures and internal links to them.

SEO Trend 4: Website speed

An important part of good user experience on your website is the loading speed.

When your website takes more than 2 seconds to load, visitors drop out and you get fewer conversions.

The loading speed of your website is, therefore, an important part of your findability and has a major influence on your positions.

Optimize your loading speed by using caching, lazy loading, GZIP compression, compressing images and a fast server.

SEO Trend 5: Qualitative links

Google’s algorithm not only gets better at recognizing good content, but it also recognizes better quality and less qualitative backlinks.

If you get bad, irrelevant or illogical backlinks with link building, Google will punish this using a manual

or a real-time penalty.

Bad backlinks cost you important positions and are at the expense of your SEO success.

Therefore, ensure that you obtain high-quality backlinks from guest blogs, press releases, and social media content, among other things.

Conclusion

In the meantime, it has become clear that user experience is paramount for Google and that this trend is becoming increasingly important.

Therefore, think about the user in everything you do with your website and put him or her at the center.

The above 8 trends are the most important trends for 2020, with which you can further improve your findability.